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Welcome, Tufts Team!

Enrollment Above All Else

We measure all campaigns’ impact on enrollment success, which is our purpose and our most critical number

We establish, maintain, and connect data sources to highlight actionable insights

We bring new ideas and continuous improvement to prospect-facing communications and outreach

Data-Driven Dedication

Innovate or Stagnate

Analytics-backed strategies to drive prospects 
into and through the recruitment funnel

504-336-3422

Our success in the education industry is credited to 4 key tenets:

Smarter, Not Harder

We leverage automation in marketing and enrollment processes to make room for creative thinking and problem solving

Client Testimonials

"Search Influence works with us each month to refine both the gathering and reporting of data. As a result, not only do we have a better understanding of the impact of our digital strategy, we are part of a continuous improvement process."

Christa Payne
Chief Business Officer

"Search Influence is a smart and hard-working team that helps us strategize and improve on our campaigns with best practices and the latest trends. They are always fantastic to work with, and they care about our success."

Nancy Sarpa-Samuelson
Senior Marketing Manager

“I have worked with the team at Search Influence for over 10 years, and through that time they have become a vital partner in all Digital Marketing activities for my clients. We have seen tremendous growth year over year— backed by real, trackable data proving that the work they are doing is having an ongoing impact on business growth. I trust them to help me make the right decisions in an arena that literally changes daily. They are very conservative when offering projections of growth and always over deliver. Navigating through what can be a confusing sea of data, Search Influence has proven to be a good captain.”

Liz Bodet
Marketing Director

"Working with Search Influence on our Google Ads campaign was a great experience. Alison focused the project around our marketing needs. Each meeting that she led was centered around data. Every time I asked a question or made a suggestion, Alison and her team brought me well-researched answers. I would certainly work with Search Influence again."

Charlie Cummings
Former Strategic Advisor, Do Good Institute

Your data tells a story. 
And we're fluent in metrics.

Search Influence is proud to be a women-owned and women-led business.

Welcome, 
Tufts Team!

We’re pleased to present our marketing proposal for Tufts University. Click the button to access the Word document. 

“University College has been working with Search Influence since May 2023 and has found the teams’ combined skill sets to be an excellent match and support for our marketing needs.  In our first 6 months their team was able to complete a full site content audit with recommendations for overall changes, as well as implement those changes. They then went on to update and optimize all of our Pre-College Program content, from this we are already seeing results, with growth in our organic search lead conversations for this program, as well as more organic traffic to the site in all.

In addition, we have asked SI to also support our current website relaunch, which we are working on with the internal Tufts technology team (TTS).  They have been brought in multiple times for their expertise on new product launches, market research for site content and sections of content, as well as most recently the relationship between on-site search and google keyword searches (organic and paid). In short, with not even a full year together we are already seeing the impact of SI’s expertise on our program awareness and engagement, and we are looking forward to continuing with SI’s expertise into FY25 and beyond.”

Tara Pope
Director of Marketing Strategy and Communications